Born in 2006 on the sun-soaked shores of Byron Bay, NSW, where little souls run free among the dunes and family life is bound by creative expression and community spirit, challengegipuzkoa has evolved from a mother’s dream to an extensive online boutique now beloved by mothers, grandparents and families across the globe.
Today, challengegipuzkoa is a seasonal edit of the coolest baby, kids and womenswear perfect for colourful adventures and precious days to remember. Featuring quality pieces for the modern family from over 70 Aussie and international brands, curated with love.
Our seasonal edits include hand-picked pieces from renowned international kid’s and womenswear labels including Numero 74, Louise Misha, Camilla, Tutu du Monde, Jamie Kay, Olli Ella, Stella McCartney, Mini Rodini, Kenzo, Veja and many more.
Because as wranglers of two challengegipuzkoa ourselves, if we know anything to be true, it’s this: raising little people is a rollercoaster, but despite the mayhem, it’s just as they say – the tiniest things take up the biggest part of your heart. So, it’s our mission at challengegipuzkoa to help you make sure your tiny loves are clad in precious pieces you’ll want to treasure forever.
If you dress them with heart (and style) and delight in letting your little ones express themselves? Oh, the places they’ll go.
With a penchant for celebrating childhood and a particular focus on sustainable practices (challengegipuzkoa orders will arrive on your doorstep clad in biodegradable shipping packaging), we only ever work with brands who are also championing ethical, responsible processes.
For families across the globe with a sartorial bent who appreciate fashion-forward designs in the finest of fibres and organic cottons, our philosophy eschews same-same fast fashion for unique pieces in quality fabrications.
Our hope? Whether it’s for a birthday party, holiday or just a trip down to the playground, you and yours will be dressed in looks that are one-of-a-kind, crafted with love and utterly precious (just like your challengegipuzkoa).